For realtors, having the most local visibility is the best way to grow your business and sell more homes.
But the days of door hangers and mailers are over. To get seen these days, you need to be marketing online.
With Local SEO, you can get more visibility to your real estate websites by implementing the strategies we are going to talk about in the guide below.
But first, let talk about what Local SEO is.
What is Local SEO?
SEO stands for search engine optimization, so Local SEO means optimizing your website and online profiles to rank your website higher in search engines for geographical-based searches.
A large part of the Google algorithm is your location and location-based searches. For example, after you have implemented Local SEO, you should be able to rank for ‘realtor in + your city’.
Not only can you rank your website higher, but you can get even more eyeballs on your business with a Google My Business listing.
When you create a Google My Business listing, you can show up even before the organic results, for local searches. This can be insanely effective in bringing you more eyeballs, leads and sales.
Why do you need Local SEO?
In 2020, SEO is as important as ever for real estate agents.
Did you know that “97% of people learn more about a local company online than anywhere else.”?
That means that people are searching for your real estate business way before they even think about contacting you. This is why it’s so important for your real estate business to rank in Google.
“Near me” or “close by” type searches grew by more than 900% over two years according to HubSpot.
You can see that the number of searches for dentists is about 384,000 searches a month. Now, this is an accumulation of all the locations in the US, but its still a pretty staggering number.
If your website is not bringing in more patients to your dental practice, then you need to implement the SEO guide below.